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"An Introduction to Franchising" provides a thorough overview of franchising from both franchisor and franchisee perspectives. It balances theory with practical guidance, featuring real-life case studies. The book explores financial, legal, and ethical aspects, making it essential for students and aspiring franchise owners.
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An Introduction to Franchising, Robert Webber
- Language
- Released
- 2012
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- (Paperback)
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- Title
- An Introduction to Franchising
- Language
- English
- Authors
- Robert Webber
- Publisher
- Macmillan Education
- Released
- 2012
- Format
- Paperback
- ISBN13
- 9780230361645
- Description
- "An Introduction to Franchising" provides a thorough overview of franchising from both franchisor and franchisee perspectives. It balances theory with practical guidance, featuring real-life case studies. The book explores financial, legal, and ethical aspects, making it essential for students and aspiring franchise owners.