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This book examines the hospitality industry's paradox where customers seek both personalized, innovative experiences and cost-effective options. It discusses the authenticity-standardization conflict faced by suppliers, offering insights and solutions through case studies of Chinese restaurants. Ideal for scholars and business professionals.
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Restaurant Chains in China, Henk J. De Vries, Frank M. Go, Guojun Zeng
- Language
- Released
- 2018
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- (Hardcover)
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