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Traditionel markedsføring er på retur, da kunderne nu kommunikerer indbyrdes. Virksomheder skal tilpasse deres strategier for at engagere kunderne. Bogen tilbyder en guide til, hvordan man navigerer i denne nye, åbne kommunikationsverden. Det er en kombination af rejsebeskrivelse og essay.
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Naked Marketing, J. Christian Andersen
- Language
- Released
- 2015
- product-detail.submit-box.info.binding
- (Paperback)
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