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This textbook, authored by experts, offers students a comprehensive exploration of the essential theories and concepts in political marketing, enhancing their understanding of the field.
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Political Marketing, Stephan C. M. Henneberg, Robert P. Ormrod, Nicholas O'Shaughnessy
- Language
- Released
- 2013
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Political Marketing
- Language
- English
- Publisher
- SAGE Publications Ltd
- Released
- 2013
- Format
- Paperback
- ISBN13
- 9780857025814
- Category
- Business and Economics, Legal literature, Textbooks
- Description
- This textbook, authored by experts, offers students a comprehensive exploration of the essential theories and concepts in political marketing, enhancing their understanding of the field.