The book is currently out of stock
More about the book
This study explores Greenwashing, a marketing strategy linked to the greenhouse effect and global warming. The author analyzes companies' motivations for adopting eco-friendly practices and emphasizes the role of IT in measuring environmental performance. It aims to identify Key Ecological Indicators (KEIs) and develops a framework for business processes through a case study.
Book purchase
Companies and Environmental Impact: Identification and Visualization of Key Ecological Indicators, Martin Knura
- Language
- Released
- 2013
- product-detail.submit-box.info.binding
- (Paperback)
We’ll email you as soon as we track it down.
Payment methods
No one has rated yet.