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Many B2B organizations underestimate online marketing, viewing it as merely informational. However, it plays a crucial role in building brands, influencing customers, and closing deals. A strong online branding strategy enhances awareness and interest, essential for success. Companies must invest in branding to avoid losing to competitors.
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Search Engine Placement and Search Engine Marketing for Business-to Business Brands, Michael Burger
- Language
- Released
- 2014
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- (Paperback)
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