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Trust Agents. Using the Web to Build Influence, Improve Reputation, and Earn Trust

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"Trust Agents" guides you on leveraging social networks to enhance your brand's influence and reputation. Written by experienced authors, it offers actionable steps and case studies on building online trust and influence, essential for business success in the digital age. Use social media strategically to connect with consumers.

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ISBN
9780470743089

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Book variant

2009, hardcover

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