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This book explores how rural Thai audiences actively interpret and reproduce media messages, challenging the perception of them as passive consumers. It examines the interplay of local and global cultures in their understanding of television news, revealing a cultural hybridization that blends identities to make sense of news events.
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Television News and The Politics of Glocalisation. Ethnographic Audience Research in Rural Thailand, Nuntiya Doungphummes
- Language
- Released
- 2011
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- (Paperback)
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