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This book emphasizes marketing performance, profitability, and the significance of marketing strategies in enhancing business profits.
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Market-Based Management. Strategies for Growing Customer Value and Profitability, Roger J. Best, Roger Best
- Language
- Released
- 2012
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- (Paperback)
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- Title
- Market-Based Management. Strategies for Growing Customer Value and Profitability
- Language
- English
- Authors
- Roger J. Best, Roger Best
- Publisher
- Pearson Education (Us)
- Released
- 2012
- Format
- Paperback
- ISBN13
- 9780130387752
- Category
- Uncategorised
- Description
- This book emphasizes marketing performance, profitability, and the significance of marketing strategies in enhancing business profits.