Pricing : making profitable decisions
Authors
Parameters
Categories
More about the book
Pricing, 3/e, synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics.
Book purchase
Pricing : making profitable decisions, Kent B. Monroe
- Language
- Released
- 2003
We’ll notify you via email once we track it down.
Payment methods
- Title
- Pricing : making profitable decisions
- Language
- English
- Authors
- Kent B. Monroe
- Publisher
- McGraw-Hill/Irwin
- Released
- 2003
- Format
- Paperback
- ISBN10
- 0071198601
- ISBN13
- 9780071198608
- Category
- Business and Economics
- Description
- Pricing, 3/e, synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics.