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This book analyzes the online strategy and development of the luxury industry, exploring the Internet's evolution into a trade channel. The author offers a comprehensive evaluation and critical assessment of the tactics needed for managing luxury brands online.
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Luxury Online. Styles, Systems, Strategies, Uche Okonkwo
- Language
- Released
- 2010
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- Title
- Luxury Online. Styles, Systems, Strategies
- Language
- English
- Authors
- Uche Okonkwo
- Publisher
- Palgrave Macmillan
- Publisher
- 2010
- Format
- Hardcover
- ISBN13
- 9780230555365
- Category
- Uncategorised
- Description
- This book analyzes the online strategy and development of the luxury industry, exploring the Internet's evolution into a trade channel. The author offers a comprehensive evaluation and critical assessment of the tactics needed for managing luxury brands online.