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Parameters
- 571 pages
- 20 hours of reading
More about the book
The third edition of Strategic Marketing explores how companies build and maintain competitive advantage using a marketing strategy framework centered on the "WWHD" model. It equips students with tools to assess marketing strategy's role and impact. An Online Resource Centre offers various resources for students and lecturers.
Book purchase
Strategic Marketing. Creating Competitive Advantage, Douglas West, John Ford
- Language
- Released
- 2015
- product-detail.submit-box.info.binding
- (Paperback)
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