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This book explores the transformation of South Africa's higher education system, merging 36 institutions into 22. It addresses the strategic importance of institutional identity and its role in aligning internal stakeholders. It aims to assist brand managers in communicating their universities' identities to students in a merged context, benefiting corporate communication students.
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Identification and Awareness level of Students on Universities Brand. A case of Nelson Mandela Metropolitan University, Adeline Mpuya
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- Released
- 2012
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- (Paperback)
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