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"In Never Lose a Customer Again, Coleman offers a philosophy and methodology for dramatically increasing customer retention and as a result, the bottom line. He identifies eight distinct emotional phases customers go through in the 100 days following a purchase. From an impulse buy at Starbucks to the thoughtful purchase of a first house, all customers have the potential to experience the eight phases of the customer journey. If you can understand and anticipate the customers' emotions, you can apply a myriad of tools and techniques -- in-person, email, phone, mail, video, and presents -- to cement a long and valuable relationship."-- Amazon.com
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Never Lose a Customer Again, Joey Coleman
- Language
- Released
- 2018
- Binding
- (Hardcover)
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- Title
- Never Lose a Customer Again
- Language
- English
- Authors
- Joey Coleman
- Publisher
- Portfolio Penguin
- Released
- 2018
- Format
- Hardcover
- Pages
- 368
- ISBN10
- 0735220034
- ISBN13
- 9780735220034
- Series
- Tags
- Business, Leadership
- Rating
- 4.15 out of 5
- Description
- "In Never Lose a Customer Again, Coleman offers a philosophy and methodology for dramatically increasing customer retention and as a result, the bottom line. He identifies eight distinct emotional phases customers go through in the 100 days following a purchase. From an impulse buy at Starbucks to the thoughtful purchase of a first house, all customers have the potential to experience the eight phases of the customer journey. If you can understand and anticipate the customers' emotions, you can apply a myriad of tools and techniques -- in-person, email, phone, mail, video, and presents -- to cement a long and valuable relationship."-- Amazon.com