Eating the big fish: How challenger brands can compete against brand leaders
Authors
More about the book
"Eating the Big Fish is on fire with ideas. Best in the marketplace." -Steve Hayden, President, Worldwide Brand Services, Ogilvy & Mather "In 1986,
Parameters
- ISBN
- 9780471242093
- Publisher
- John Wiley and Sons
Categories
Publication
1999, hardcover with dust jacketBook purchase
The book is currently out of stock.