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Marketing Destinations and Venues for Conferences, Conventions and Business Events
Authors
312 pages
More about the book
Focusing on the marketing and promotion strategies essential for destinations to thrive in the competitive global business event sector, this edition equips students with vital knowledge. It covers key areas necessary for effectively marketing conferences, conventions, and business events, emphasizing the importance of adapting to industry trends and consumer demands.
Book variant
2015, paperback
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