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Exploring the significance of brands in American society, this book employs a cultural studies approach enriched with illustrations and the author's drawings. It delves into various theories, including semiotics and psychoanalysis, to analyze consumer culture. By incorporating insights from notable thinkers, the text provides a comprehensive understanding of the complexities and influences of branding in contemporary life.
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Brands and Cultural Analysis, Arthur Asa Berger
- Language
- Released
- 2019
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Brands and Cultural Analysis
- Language
- English
- Authors
- Arthur Asa Berger
- Publisher
- Springer International Publishing
- Released
- 2019
- Format
- Hardcover
- Pages
- 204
- ISBN13
- 9783030247089
- Category
- Social sciences
- Description
- Exploring the significance of brands in American society, this book employs a cultural studies approach enriched with illustrations and the author's drawings. It delves into various theories, including semiotics and psychoanalysis, to analyze consumer culture. By incorporating insights from notable thinkers, the text provides a comprehensive understanding of the complexities and influences of branding in contemporary life.