The Reciprocity Advantage: A New Way to Partner for Innovation and Growth

The concept of reciprocity advantage emphasizes the importance of sharing assets with strategic partners to foster innovation and generate new revenue streams. Johansen and Ronn outline a four-step process: identifying your "right-of-way," selecting suitable partners, experimenting collaboratively, and leveraging emerging technologies for scalability. They highlight future forces that will influence these steps and provide case studies of businesses that thrived or faltered based on their approach to sharing. Practical guidance is offered for organizations seeking to harness their own reciprocity advantage.