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Marketing Research for Non-profit, Community and Creative Organizations

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Pages
286 pages
Reading time
11 hours

More about the book

Focusing on practical applications, this guide equips non-profit, community, and creative organizations with essential research methods. It emphasizes the importance of research in achieving organizational goals and provides detailed instructions on conducting various techniques such as focus groups, interviews, and surveys. Readers will learn how to analyze findings to enhance products, identify target customers, and create effective promotional strategies, making it a valuable resource for maximizing impact in the non-profit sector.

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Marketing Research for Non-profit, Community and Creative Organizations, Bonita Kolb

Language
Released
2008
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