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A comprehensive guide to qualitative research, this book serves marketing students, researchers, and practitioners, while also acting as a key reference for tutors in Digital Sociology. It emphasizes practical applications and methodologies, making it essential for those looking to deepen their understanding of qualitative approaches in the context of digital marketing and sociology.
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Qualitative Research in Digital Environments, Alessandro Caliandro, Alessandro Gandini
- Language
- Released
- 2016
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- (Paperback)
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