Brand Preference Towards Marriott Hotels & Resorts

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The research project delves into the competitive landscape of the hotel industry, particularly focusing on Marriott Hotels in Asia. It examines factors influencing customer brand preference, including perceived quality, value, brand image, satisfaction, and loyalty programs. The study employs various theories and methodologies, including hypothesis testing and data collection through online surveys, to analyze how these elements impact customer choices and brand loyalty within a tightening market.