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The book explores the dynamic Indian consumer market, highlighting the significant divide between urban and rural segments. It notes the rapid growth of the middle class and the affluent population, predicting a dramatic increase in spending by 2025. With India leading in global consumer confidence and discretionary spending, the text delves into the factors driving this growth, including rising household incomes and economic expansion. It also reveals insights into the strategies of major FMCG brands that thrive in this evolving landscape.
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The Secrets Of Major FMCG Brands In India, Varun Kesavan
- Language
- Released
- 2018
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- (Paperback)
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