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The 2nd edition of this textbook offers a comprehensive exploration of how organizations can leverage 'strategic windows' to enhance their competitive positions. Featuring updated case studies from various industry sectors, it provides practical insights and frameworks that are both concise and enlightening, making it an essential resource for understanding strategic management in today's dynamic business environment.
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Strategic Marketing, Tony Proctor
- Language
- Released
- 2008
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- (Hardcover)
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