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Summary: The Ebay Phenomenon

Review and Analysis of Bunnell's Book

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Exploring the rise of eBay, this summary delves into the innovative business strategies that propelled the platform to success. It highlights key insights into the company's unique auction model, community-building efforts, and the role of user feedback in enhancing trust and engagement. Additionally, it examines the entrepreneurial opportunities eBay created for millions, showcasing how the platform transformed the landscape of online commerce. This overview serves as a guide for aspiring entrepreneurs looking to understand the dynamics of a successful internet business.

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ISBN
9782511048269

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Book variant

2016, paperback

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