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Focusing on the impact of disruptive innovations, this study explores how they can transform markets more significantly than sustaining innovations. It examines two primary methods of disruption: radical technological advancements and alternative benefits that compromise traditional performance. By analyzing performance attributes and consumer perceptions, the research seeks to determine if leveraging disruptive innovation as a strategy in new product development can reliably lead to success.
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Disruptive Innovation A Strategy for New Product Development?, Tom Page
- Language
- Released
- 2010
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- (Paperback)
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