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Summary: Borrowing Brilliance

Review and Analysis of Murray's Book

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Focusing on the concept of innovation, the book outlines a six-step process for businesses to enhance creativity by leveraging existing ideas. It emphasizes the importance of collaboration and building upon the work of others to foster new solutions. Through practical examples and strategies, it guides readers on how to effectively borrow and adapt ideas to drive innovation in their organizations, ultimately leading to sustainable growth and success.

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ISBN
9782511045619

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Book variant

2016, paperback

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