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Counter-intuitive marketing strategies employed by iconic brands like Coca-Cola, General Motors, and Google reveal that ignoring conventional wisdom can lead to significant growth. Through various case studies, the book demonstrates how these unconventional approaches can be effectively adapted by small and mid-sized companies to enhance their market presence and drive success.
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Power Branding, Steve McKee
- Language
- Released
- 2014
- product-detail.submit-box.info.binding
- (Hardcover)
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