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Focusing on the evolution of consumer thought, this 20th Anniversary Edition delves into ten distinct consumer models, encouraging readers to critically analyze modern consumerism. It highlights key Western traditions and their impact on consumer behavior, making it a thought-provoking exploration of how consumption shapes society today.
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The Unmanageable Consumer, Yiannis Gabriel, Tim Lang
- Language
- Released
- 2015
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- Title
- The Unmanageable Consumer
- Language
- English
- Authors
- Yiannis Gabriel, Tim Lang
- Publisher
- SAGE Publications Ltd
- Publisher
- 2015
- Format
- Paperback
- Pages
- 280
- ISBN13
- 9781446298527
- Category
- Business and Economics
- Description
- Focusing on the evolution of consumer thought, this 20th Anniversary Edition delves into ten distinct consumer models, encouraging readers to critically analyze modern consumerism. It highlights key Western traditions and their impact on consumer behavior, making it a thought-provoking exploration of how consumption shapes society today.