A Chronology of Health Care Marketing Research

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Focusing on the intersection of marketing and health care, this monograph provides a chronological overview of significant marketing research articles, offering summaries that serve as a valuable resource for scholars and practitioners. Chapters 2 to 4 delve deeply into marketing perspectives, while chapters 5 and 6 introduce insights from other disciplines, enhancing understanding of overlapping healthcare research topics. This structure not only informs marketing professionals but also appeals to those outside the field, highlighting diverse approaches to healthcare marketing issues.