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Exploring the intersection of psychology and politics, this summary delves into how emotional responses shape voter behavior and decision-making. Drew Westen argues that emotions, rather than rational thought, play a crucial role in political persuasion and election outcomes. The work emphasizes the importance of understanding emotional triggers to effectively communicate political messages and influence public opinion, ultimately highlighting the profound impact emotions have on the democratic process.
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Summary: The Political Brain, Businessnews Publishing
- Language
- Released
- 2017
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Summary: The Political Brain
- Subtitle
- Review and Analysis of Drew Westen
- Language
- English
- Authors
- Businessnews Publishing
- Publisher
- Political Book Summaries
- Released
- 2017
- Format
- Paperback
- ISBN13
- 9782512005605
- Category
- Political Science / Politics
- Description
- Exploring the intersection of psychology and politics, this summary delves into how emotional responses shape voter behavior and decision-making. Drew Westen argues that emotions, rather than rational thought, play a crucial role in political persuasion and election outcomes. The work emphasizes the importance of understanding emotional triggers to effectively communicate political messages and influence public opinion, ultimately highlighting the profound impact emotions have on the democratic process.