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The book offers a detailed examination of the evolution of electioneering in Britain since 1945, highlighting the sophistication and professionalism that have emerged in political campaign techniques. It presents a thematic analysis of various elements of election strategies, including agenda setting and negative campaigning. Drawing on interviews with key participants and extensive research in party archives, it provides a comprehensive and engaging overview of the dramatic transformation in the political landscape.
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From Soapbox to Soundbite, M. Rosenbaum
- Language
- Released
- 1997
- product-detail.submit-box.info.binding
- (Paperback)
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