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From Soapbox to Soundbite
Party Political Campaigning in Britain since 1945
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The book offers a detailed examination of the evolution of electioneering in Britain since 1945, highlighting the sophistication and professionalism that have emerged in political campaign techniques. It presents a thematic analysis of various elements of election strategies, including agenda setting and negative campaigning. Drawing on interviews with key participants and extensive research in party archives, it provides a comprehensive and engaging overview of the dramatic transformation in the political landscape.
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From Soapbox to Soundbite, M. Rosenbaum
- Language
- Released
- 1997
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- Title
- From Soapbox to Soundbite
- Subtitle
- Party Political Campaigning in Britain since 1945
- Language
- English
- Authors
- M. Rosenbaum
- Publisher
- Palgrave Macmillan UK
- Released
- 1997
- Format
- Paperback
- Pages
- 328
- ISBN13
- 9780333619452
- Category
- Political Science / Politics
- Description
- The book offers a detailed examination of the evolution of electioneering in Britain since 1945, highlighting the sophistication and professionalism that have emerged in political campaign techniques. It presents a thematic analysis of various elements of election strategies, including agenda setting and negative campaigning. Drawing on interviews with key participants and extensive research in party archives, it provides a comprehensive and engaging overview of the dramatic transformation in the political landscape.