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Humour plays a crucial role in capturing attention in advertising, as explored in this seminar paper. It highlights the effectiveness of humor in enhancing communication and engagement in marketing strategies. By examining the dynamics of attention-grabbing techniques, the paper emphasizes how humor, when used appropriately, can significantly impact the success of advertising campaigns.
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Using humour in advertising effectively, Nick Birch
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- Released
- 2014
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- (Paperback)
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