Preparing for Electronic Commerce in Asia

More about the book

Focusing on the resilience of Asia amid economic challenges, the book explores the potential of high-tech sectors like information services and e-commerce in driving regional growth. It emphasizes the mindset of emerging markets, particularly in Singapore and Malaysia, which are investing in significant information infrastructure projects. This non-technical analysis provides valuable insights for global business leaders, helping them navigate the complexities of the Asian marketplace and avoid critical missteps in their strategies.