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Focusing on the science of selling, this summary explores how emotional connections and storytelling can enhance sales effectiveness. It highlights techniques that great salespeople use to engage customers on a personal level, fostering trust and relatability. By emphasizing the importance of understanding customer emotions and crafting compelling narratives, the book provides actionable insights for improving sales strategies and building lasting relationships.
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Summary: What Great Salespeople Do, Businessnews Publishing
- Language
- Released
- 2016
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Summary: What Great Salespeople Do
- Subtitle
- Review and Analysis of Bosworth and Zoldan's Book
- Language
- English
- Authors
- Businessnews Publishing
- Publisher
- Business Book Summaries
- Released
- 2016
- Format
- Paperback
- ISBN13
- 9782511048672
- Category
- Business and Economics
- Description
- Focusing on the science of selling, this summary explores how emotional connections and storytelling can enhance sales effectiveness. It highlights techniques that great salespeople use to engage customers on a personal level, fostering trust and relatability. By emphasizing the importance of understanding customer emotions and crafting compelling narratives, the book provides actionable insights for improving sales strategies and building lasting relationships.