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Pricing Perspectives

Marketing and Management Implications of New Theories and Applications

Authors

Florian Siems

Book rating

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Parameters

230 pages
9 hours of reading

Business and Economics
Pedagogy

More about the book

Dynamic pricing strategies are rapidly evolving, driven by smarter consumers and innovative tactics. This book explores these recent developments in the pricing landscape, offering fresh insights and perspectives on how businesses can adapt their pricing strategies to stay competitive in a changing market.