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This text has a practical outlook on strategy and a plethora of short examples to illustrate this. It also features a twin perspective of strategy as it consistently compares and contrasts the rational, planned or prescriptive view with the emergent, creative and evolutionary approaches.
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Strategic Management, Richard L. Lynch
- Language
- Released
- 2015
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Strategic Management
- Language
- English
- Authors
- Richard L. Lynch
- Publisher
- Pearson
- Released
- 2015
- Format
- Paperback
- ISBN10
- 1292064668
- ISBN13
- 9781292064666
- Category
- Marketing and PR
- Description
- This text has a practical outlook on strategy and a plethora of short examples to illustrate this. It also features a twin perspective of strategy as it consistently compares and contrasts the rational, planned or prescriptive view with the emergent, creative and evolutionary approaches.