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Understanding branding is crucial for the 25,000 marketing students in the UK, as it directly influences the success of major global brands in various markets. This book delves into the mechanics of branding, equipping students with essential knowledge to navigate and comprehend the complexities of their field effectively.
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From Brand Vision to Brand Evaluation, Leslie De Chernatony
- Language
- Released
- 2015
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- (Hardcover)
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