The book is currently out of stock
Parameters
More about the book
Focusing on the experiential approach to consumption, this essay evaluates how products and services create need- or want-satisfying experiences within the framework of experiential marketing. It explores whether all products inherently offer services that enhance consumer experiences, providing insights into the interplay between marketing strategies and consumer behavior. The analysis is rooted in business economics, emphasizing the significance of experiential marketing in contemporary markets.
Book purchase
The experiential approach of consumption of products and services, Christoph Schmidt
- Language
- Released
- 2016
- product-detail.submit-box.info.binding
- (Paperback)
We’ll email you as soon as we track it down.
Payment methods
No one has rated yet.