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Focusing on the importance of storytelling in business, this book offers a streamlined process for crafting authentic narratives that resonate with customers. Drawing from the author's extensive experience in journalism and advertising for major brands, it presents a straightforward approach to developing compelling business stories. Unlike typical lengthy guides, this concise resource provides essential information, enabling readers to quickly create and share their unique business stories.
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Why You Need A Business Story And How To Create It, David Sloly
- Language
- Released
- 2015
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- (Paperback)
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