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The book examines the transformation of the brewing industry from 1950 to 1990, highlighting its evolution from a focus on technical production issues to becoming integral to the retail sector. It illustrates the significant changes in market dynamics and consumer engagement, shedding light on how brewing adapted to the shifting landscape of commerce and culture during this period.
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Strategic and Organizational Change, Alistair Mutch
- Language
- Released
- 2012
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- (Paperback)
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- Title
- Strategic and Organizational Change
- Subtitle
- From Production to Retailing in UK Brewing 1950-1990
- Language
- English
- Authors
- Alistair Mutch
- Publisher
- Taylor & Francis
- Released
- 2012
- Format
- Paperback
- Pages
- 192
- ISBN13
- 9780415651998
- Category
- Business and Economics
- Description
- The book examines the transformation of the brewing industry from 1950 to 1990, highlighting its evolution from a focus on technical production issues to becoming integral to the retail sector. It illustrates the significant changes in market dynamics and consumer engagement, shedding light on how brewing adapted to the shifting landscape of commerce and culture during this period.