Innovation process of an early-stage life science oriented project

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Focusing on the author's entrepreneurial journey, this paper employs autoethnographical methodology to explore the development of ProZea, a start-up project at Lund University. It provides insights into the product development and innovation processes within early-stage life science companies. By integrating theoretical research with practical experiences from ProZea, the work aims to illustrate the commercialization process of a new venture, offering valuable perspectives for readers interested in entrepreneurship and innovation in the life sciences.