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"Augmented Reality" (AR) in Retail. Opportunities and Challenges for Enhancing Customer Experience
A Case Study on "Westwing"
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The text explores the application of augmented reality (AR) in retail, highlighting its potential to enhance customer experience and boost sales. It analyzes a Journal of Marketing article on AR's impact on online shopping and proposes a theoretical implementation for Westwing, a German home and living brand, utilizing their AR program, Atelier by Westwing. The findings suggest that effective AR implementation can lead to cost savings, reduced return rates, and a more personalized shopping experience, presenting significant opportunities for businesses in the sector.
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"Augmented Reality" (AR) in Retail. Opportunities and Challenges for Enhancing Customer Experience, Anonymus
- Language
- Released
- 2023
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- Title
- "Augmented Reality" (AR) in Retail. Opportunities and Challenges for Enhancing Customer Experience
- Subtitle
- A Case Study on "Westwing"
- Language
- English
- Authors
- Anonymus
- Publisher
- GRIN Verlag
- Released
- 2023
- Format
- Paperback
- ISBN13
- 9783346859662
- Category
- Business and Economics
- Description
- The text explores the application of augmented reality (AR) in retail, highlighting its potential to enhance customer experience and boost sales. It analyzes a Journal of Marketing article on AR's impact on online shopping and proposes a theoretical implementation for Westwing, a German home and living brand, utilizing their AR program, Atelier by Westwing. The findings suggest that effective AR implementation can lead to cost savings, reduced return rates, and a more personalized shopping experience, presenting significant opportunities for businesses in the sector.