The book is currently out of stock
Parameters
More about the book
The text explores the application of augmented reality (AR) in retail, highlighting its potential to enhance customer experience and boost sales. It analyzes a Journal of Marketing article on AR's impact on online shopping and proposes a theoretical implementation for Westwing, a German home and living brand, utilizing their AR program, Atelier by Westwing. The findings suggest that effective AR implementation can lead to cost savings, reduced return rates, and a more personalized shopping experience, presenting significant opportunities for businesses in the sector.
Book purchase
"Augmented Reality" (AR) in Retail. Opportunities and Challenges for Enhancing Customer Experience, anonym
- Language
- Released
- 2023
- product-detail.submit-box.info.binding
- (Paperback)
We’ll email you as soon as we track it down.
Payment methods
No one has rated yet.