The book is currently out of stock
More about the book
Focusing on the essentials of media management, this foundational volume is tailored for college students aspiring to succeed in the media and digital industries. It distills key business school concepts and applies them to the media, media-tech, and digital sectors. Written in a clear, accessible style, the book covers major management functions without jargon, making it an ideal resource for understanding the interplay of creativity, innovation, and performance in these dynamic fields.
Book purchase
Media and Digital Management, Eli M. Noam
- Language
- Released
- 2019
- product-detail.submit-box.info.binding
- (Paperback)
We’ll notify you via email once we track it down.
Payment methods
- Title
- Media and Digital Management
- Language
- English
- Authors
- Eli M. Noam
- Publisher
- Springer, Berlin
- Released
- 2019
- Format
- Paperback
- Pages
- 479
- ISBN13
- 9783319713441
- Category
- Business and Economics
- Description
- Focusing on the essentials of media management, this foundational volume is tailored for college students aspiring to succeed in the media and digital industries. It distills key business school concepts and applies them to the media, media-tech, and digital sectors. Written in a clear, accessible style, the book covers major management functions without jargon, making it an ideal resource for understanding the interplay of creativity, innovation, and performance in these dynamic fields.