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The book explores the empirical relationship between multinationality and performance, focusing on how the degree of multinationality, represented by the ratio of foreign to total sales or assets, influences performance outcomes. It examines various chapters that provide insights and tests related to this relationship, offering a detailed analysis of how multinational operations impact business success.
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Regional Aspects of Multinationality and Performance, Alan M. Rugman
- Language
- Released
- 2007
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- (Hardcover)
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