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Focusing on the linguistic analysis of international online marketing strategies, this study examines a mobile communications provider that has recently expanded globally. It explores how language is utilized in marketing communications to effectively engage diverse audiences and adapt to different cultural contexts. The research highlights the interplay between language and marketing tactics in the global marketplace, offering insights into effective communication practices in the mobile industry.
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International Online Marketing Communication Strategies of Global Players. A Linguistic Study with Special Reference to T-Mobile, Christina Kuttnig
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- Released
- 2015
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- (Paperback)
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