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The book offers a concise yet comprehensive marketing framework tailored for students, distilling essential concepts from a longer edition. With 26 chapters spanning 446 pages, it serves as an accessible resource for understanding contemporary marketing practices and strategies in the 21st century.
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Capon's Marketing Framework-4th edition, Noel Capon
- Language
- Released
- 2016
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Capon's Marketing Framework-4th edition
- Language
- English
- Authors
- Noel Capon
- Publisher
- wessex, inc.
- Released
- 2016
- Format
- Hardcover
- Pages
- 526
- ISBN13
- 9780986402333
- Category
- Business and Economics
- Description
- The book offers a concise yet comprehensive marketing framework tailored for students, distilling essential concepts from a longer edition. With 26 chapters spanning 446 pages, it serves as an accessible resource for understanding contemporary marketing practices and strategies in the 21st century.