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The book offers a concise yet comprehensive marketing framework tailored for students, distilling essential concepts from a longer edition. With 26 chapters spanning 446 pages, it serves as an accessible resource for understanding contemporary marketing practices and strategies in the 21st century.
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Capon's Marketing Framework-4th edition, Noel Capon
- Language
- Released
- 2016
- product-detail.submit-box.info.binding
- (Hardcover)
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