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Music and Media Business Enterprise

iBus® - a new business venture for Apple Inc.

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  • 56 pages
  • 2 hours of reading

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The research paper presents iBus®, an innovative mobile entertainment hub designed for music enthusiasts, combining elements of an Apple store and an internet café. Targeting the iPod generation, iBus® will travel to major UK festivals and gigs, offering exclusive iTunes downloads, internet access, and premium Apple merchandise. This unique concept aims to create a vibrant space for fans to engage with music and technology in a dynamic environment.

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Music and Media Business Enterprise, Verena Stickler

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Released
2011
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