Strategic Planning for Travel and Tourism. A Situational Analysis of Ryanair

A situational analysis of Ryanair is conducted using various strategic models, including STEEPLE, Porter's Five Forces, McKinsey's 7S framework, and SWOT analysis. The report identifies the challenges Ryanair faces in the current market landscape. Following this analysis, a comprehensive strategic plan is proposed to help Ryanair maintain its competitive advantage and meet its strategic objectives. The focus is on providing actionable insights grounded in the findings of the situational analysis.