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Managing Network Resources

Alliances, Affiliations, and Other Relational Assets

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342 pages

More about the book

The book explores how alliances shape the behavior and performance of modern firms, focusing on the concept of 'network resources' that emerge from these relationships. Ranjay Gulati analyzes how successful companies effectively manage these resources and their impact on strategic decisions, resource access, and the overall legitimacy of the firm in the marketplace.

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ISBN
9780199299850
Publisher
OUP UK

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Book variant

2007, paperback

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