An introduction to general management

More about the book

The book presents management as a systematic process that encompasses planning, organizing, directing, and controlling to achieve organizational goals. It highlights the impact of effective versus ineffective management on business performance and emphasizes the importance of adapting to new challenges. Aimed at a diverse audience, including students, academics, and practitioners, it serves as a foundational resource for both beginners and those with more experience in management, offering insights to inform critical decision-making.